Wednesday, August 11, 2021

IMPACT OF MEDIA MANAGEMENT ON MEDIA CONCEPT

 Introduction

Management is a common activity in human society. Virtually everyone practices management on a daily basis either consciously or unconsciously. From the basic individual and family levels, to large multi-national organizations, management takes place.

Management is a more serious subject in media organizations because of the role media play in our society. To manage media organizations in this age of competition and media proliferations is no doubt a serious business. It requires some uncommon qualities and calls for special duties.