CHAPTER
ONE
1.0 Introduction
1.1 Background to the Study
Public relations unlike
advertisement and other Marking Mix, Place all it efforts in building good
image, name and public confidence in the mind of various publics dealing with
the organization. Public relations did not only see to create good reputation and
good image for the products and services of the organization it serve, but also
ensure good reputation and image of the workers and management of the
organization.
It is widely acceptable
that the aim of any business or non-business organization is to achieve growth,
mobilize people, recruitment of members, and increase in turn over, assets and
profit maximization. But all of this is dependent on the goodwill of the
organization’s various publics.
