Tuesday, May 29, 2018

ASSESSING ETHICAL STANDARDS AMONG JOURNALISTS IN NIGERIA


CHAPTER ONE
INTRODUCTION
1.1              Background to the Study
Journalism is a term that has attracted debates as to whether it is a profession or not. Journalism can be classified as one of the core professions in Nigeria for more than an average mass communication student; it has being in existences for decades in which its role cannot be undermined with key code of ethics guiding its existences.
According to the Society of Professional Journalist: Code of Ethics is a statement of abiding principles supported by additional explanations and position papers that address changing journalistic practices. It is not a set of rules, rather a guide that encourages all who engage in journalism to take responsibility for the information they provide, regardless of medium. The code should be read as a whole; individual principles should not be taken out of context. It is not, nor can it be under the First Amendment, legally enforceable.

IMPACT OF STRATEGIC PLANNING ON ORGANIZATIONAL PERFORMANCE (CASE STUDY OF UNITED BANK FOR AFRICA (UBA)


CHAPTER ONE
INTRODUCTION
1.1             Background to the Study
The effectiveness of strategic planning can be measured in terms of the extent to which it influences organizational performance, which affects its survival rate. Strategic planning can be defined as the process of using systematic criteria and rigorous investigation to formulate, implement and control strategy and formally document organizational expectations (Higgins and Vincze, 1993; Mintzberg, 1994; Pearce and Robinson, 1994).

EFFECT OF PRODUCT PACKAGING ON SALES VOLUME OF BUSINESS ORGANIZATION


CHAPTER ONE
INTRODUCTION
1.1             Background to the Study
Individuals have to decide the order of preference in which their wants are to be satisfied, thus objective of every item or product purchased. The effect of product packaging on sales volumes could be termed to mean all those which impinges on a products sales volume due to its packaging. Afolabi, (2000).

APPRAISING THE CHANGING ROLES OF TRADITIONAL MASS MEDIA IN URBAN NIGERIA


CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
The traditional role of the mass media in any society revolves round four basic roles: surveillance, correlation or interpretation, transmission of cultural heritage, and entertainment. Surveillance function of the media refers to news and information gathering and reporting, while interpretation function involves providing information on the ultimate meaning and significance of events that has happened, is happening or is yet to happen.
Information and Communication Technology (ICT) which according to a great Canadian English Professor Marshall McLuhan described as what has changed the world into a global village by compressing the world into a single electronic room where information from nooks and crannies of the world can be exploited and disseminated or exchanged within a twinkle of an eye.

Wednesday, April 4, 2018

ETHNO RELIGIOUS CONFLICTS AND DEMOCRATIC SUSTAINABILITY IN NIGERIA

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EFFECTIVENESS OF RADIO IN THE MOBILIZATION OF PEOPLE FOR FAMILY PLANNING

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EFFECT OF SOCIAL MEDIA ON THE PROFESSIONALISM OF THE MEDIA (Case Study of Linda Ikeji Blog and Instablog9ja)


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EFFECT OF CITIZEN JOURNALISM ON THE PROFESSIONALISM OF THE MEDIA (Case Study of Linda Ikeji Blog and Instablog9ja)

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POSITIVE WORLD is an established multimedia and research organization for academic innovation, research resolution and updated research information and services. We offers you fresh and Updated Project Topics, Project Guide, Project Tips and Complete Project Materials for final year Students in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Business Administration, Office Technology and Management, Computer Science, Accounting.

Tuesday, February 27, 2018

CHALLENGES OF ECONOMIC RECESSION ON CORPORATE SOCIAL RESPONSIBILITY CSR NIGERIA BREWERIES


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CHALLENGES FACING JOURNALISTS ON FREEDOM OF INFORMATION ACTS IN NIGERIA


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CHALLENGES OF BOOK PUBLISHING IN THE 21ST CENTURY AND ENHANCEMENT OF UNIVERSITY EDUCATION IN NIGERIA


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BROADCAST MEDIA AS A TOOL FOR NATIONAL DEVELOPMENT IN NIGERIA


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BOOK PUBLISHING IN THE 21ST CENTURY AND ENHANCEMENT OF UNIVERSITY EDUCATION IN NIGERIA



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AUDIENCE PERCEPTION OF NEWSPAPER REVIEW IN INDIGENOUS LANGUAGE

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ASSESSMENT OF THE IMPACT OF MEDIA PREFERENCE AMONG CIVIL SERVANT




Introduction 
 
Public opinion polls, whose sponsors do not necessarily explain their motives or the way they will use information, as well as the abundant media messages interpretation based on them seem to encompass three general areas of interest i.e general exploration of the influence of public opinion in the decision-making process; measurements of public trust and public reactions to decisions making process. Opinion leaders are activists that serves as public watchdogs and whistle blowers, attempting to understand all the actions of every form of government and acting in the name of the people, all government must be accountable to oversight and transparency. (Roth, 2001).

ASSESSMENT OF THE CONTRIBUTION OF TELEVISION TO THE DEVELOPMENT OF NIGERIA



ABSTRACT
This research work titled “assessment of the contribution of television to the development of Lagos state (study of television continental (TVC)” aimed to find out whether television as a broadcast media helps in the development of Lagos State. Nigeria is a fairly democratic country which Lagos State is among the States in Nigeria. However, in democratic governments, factors such as technological advancement, the intended audience and the message manipulates how far the media have impacts on the society and its development for quality and effective standard of living. 

ASSESSMENT OF THE EFFECTIVENESS OF GLO BILLBOARD ADVERTISEMENT



Introduction
 
Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor Alide in Okunna (2002).
Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non-personal communication of information, usually paid for any usually persuasive in nature about products (goods and services) or ideas by an identified sponsor through various media. It is an exciting, dynamic, and challenging enterprise.

ASSESSMENT OF RELATIONSHIP BETWEEN ELEMENTS OF MARKETING MIX AND BRAND EQUITY



Abstract
Branding is a Guarantee, an assurance for a defined standard of quality for the first time and for every time but not the vice versa. Brands do not compete in the product area but compete for the mind space of the customer. A brand once established in the mind of the customer becomes indelible when customer identifies itself with that particular Brand. Branding therefore is an effective marketing strategy tool that has been used with frequent success in the past. Branding can be an effective and powerful tool for all types of business organizations. If brand owners use their product correctly, the payoffs can be substantial. However, if brands are mismanaged, the results can be damaging. This report is aimed to investigate the impact of branding on consumer preference. How much consumers are prepared to pay for branded products, how important they consider price, branding or other factors during their purchasing decisions. The Report comprehensively reviewed literature on branding, brand loyalty, brand awareness, brand equity and brand perceptions, price sensitivity and willingness to pay. 

ASSESSMENT OF INTERNATIONAL ADVERTISING AS A TOOL FOR PROMOTING NIGERIA CORE VALUE



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POSITIVE WORLD is an established multimedia and research organization for academic innovation, research resolution and updated research information and services. We offers you fresh and Updated Project Topics, Project Guide, Project Tips and Complete Project Materials for final year Students in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Business Administration, Office Technology and Management, Computer Science, Accounting. Our Project materials covers Chapter One to Five (1-5), including Abstract, Table of Contents, References and Questionnaire/Coding Sheets, Content Categories where appropriate. We also analyse data using Statistical Package for Social Science (SPSS).

ASSESSMENT OF INTERNATIONAL ADVERTISING AS A TOOL FOR PROMOTING NIGERIA CORE VALUE



Introduction  

International advertising can be defined as the dissemination of a commercial message to target audiences in more than one country. Target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. De Mooij, (1998) opines that how the advertising function is organized also varies, in some cases, multinational firms centralize advertising decisions and budgets and use the same or a limited number of agencies worldwide. In other cases, budgets are decentralized and placed in the hands of local subsidiaries, resulting in greater use of local advertising agencies.