Wednesday, June 21, 2017

THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT



CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
Public relations play a vital role between an organization and its public. Its practice aims at establishing a two-way communication, seeking common ground or areas of mutual interest and establishing understanding based on truth, knowledge and full information. It is that indispensable bridge that fosters co-operation and understanding. With increasing intensity, the civil society is rather active than passive in the affairs that concern them. Similarly, organizations are more socially responsible in their business undertaking in reference to public opinion. The reason is not far-fetched.

APPRAISAL OF MEDIA STRUCTURE OF SELECTED NEWSPAPERS IN NIGERIA



CHAPTER ONE
1.0              Introduction
1.1              Background to the Sturdy
Organizational structure is the pillar or foundation on which the apex (i.e. higher authority) of the chart and follow the organization structure this allows for management productivity.
The impact of mass media organization structure on the day-to-day activities of gathering, arranging, editing, publishing and disseminating of media product to the public differs from one media establishment to another. Whatever might be the nature of the establishment, there must be organization structure being the pillar on which ever establishment is to produce either goods or services at a profit. 

THE ROLE OF PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION


CHAPTER ONE
1.0              Introduction
1.1       Background of the study
Nowadays, people are increasingly reliant upon one another for the satisfaction of our social, economic and spiritual needs, sharp deviation from what used to be when individual were largely self-reliant and self-sufficient providing their own food, building their own houses making their clothing and hiring apart from the other people in society has change from its monist nature to a cosmopolitan on a situation where individual deliver mass age differently due to the selective process.

IMPACTS OF PUBLIC RELATIONS ON GRASSROOTS DEVELOPMENT



CHAPTER ONE 
1.0       INTRODUCTION
1.1       BACKGROUND TO THE STUDY
            Is public relations an effective means for grassroots development? For years, development theorists believed that public relations is an ideal instruments to bring about development to the rural societies.
            This study assesses the potential of public relations from a different perspective by examining the impact of public relations as a component of grassroots development process.
            Besides, having realized the essence of public relations to grassroots development, the challenges facing them that serve as limitations to enhancement of their objectives also trigger the curiosity to carry out this research work.

THE IMPACT OF PUBLIC RELATIONS ON MEDIA ORGANIZATIONS



CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
            Whether an organization  is a profit making or non-profit making, whether it is owned by government or a group of individual, whether an organization is small or big, it need the service of public relations for such organization  to dwell and eventually succeed in achieving it set goals.        No wonder an individual personality are now engaging the service of public relations to build, maintain and polish their image and reputation in the public sphere. Some of the individuals are politician, business tycoon, footballers, wrestlers, boxers, musicians, actors and actress. e.t.c.   

THE ROLES OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION



CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
            Many scholars have contributed to the success of defining what public relations is. Some scholars believed and wrote on it as act (deed) representing a group or organization.
Public relations is deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. British Institute of Public Relations (IBPR).

PUBLIC RELATIONS AS A VERITABLE TOOL FOR ERADICATING CULTISM IN NIGERIAN’S TERTIARY INSTITUTIONS



CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
            The emergence of campus cults as they are known in Nigeria today began with a split in the Pyrates Confraternity during the early 1970s when a breakaway group formed the Buccaneers Confraternity followed by the emergence of the Black Axe or the Neo-Black Movement. Inter-group rivalry then set in, even though skirmishes between them were limited to fist fights.

THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION


CHAPTER ONE
1.0       INTRODUCTION
1.1       BACKGROUND TO THE STUDY
Before the era of industrial revolution, the pattern and method of salesmanship was crude and cumbersome. This limited organizations market share as well as profit. Advertising is a powerful communication force and vital marketing tool which helps to sell goods, services, ideas and images through channels of information and persuasion.

Monday, June 19, 2017

APPRAISAL OF MEDIA STRUCTURE OF SELECTED NEWSPAPERS IN NIGERIA



CHAPTER ONE
     Introduction 
Background to the Study
Organizational structure is the pillar or foundation on which the apex (i.e. higher authority) of the chart and follow the organization structure this allows for management productivity.

The impact of mass media organization structure on the day-to-day activities of gathering, arranging, editing, publishing and disseminating of media product to the public differs from one media establishment to another. Whatever might be the nature of the establishment, there must be organization structure being the pillar on which ever establishment is to produce either goods or services at a profit. 

Wednesday, February 22, 2017

THE USE OF INTERNET IN PUBLIC RELATIONS AND ITS IMPACT ON THE PRACTICE OF PUBLIC RELATIONS



Introduction
The Internet began impacting on our ordinary lives only in the late 1990s, with the development of the World Wide Web (Gillies and Cailliau, 2000, Giovannetti, et’al., 2003). Since then, the Internet has been used extensively for accessing instantaneous information and communicating across geographical boundaries. Due to its characteristics of speed, efficiency and economy, the Internet began to be applied increasingly across industries ranging from retail and banking to the media (Giovannetti et al., 2003).
The emergence of social media in the new millennium gave the World Wide Web a new name, ‘Web 2.0’ (Breakenridge, 2008). Though social media has various definitions, in essence, it is a medium for people to collaborate and share content via Internet tools ranging from video-sharing, photo-sharing and blogs to social networking websites, virtual worlds and micro-blogs (Mersham, Theunissen and Peart, 2009).